
I learned a lot at this year's virtual EEBA Summit, but two things stand out. One is that sustainable, high performance homes, the homes EEBA has promoted for 38 years, are mainstream. Buyers at all price points expect them.
If you're a forward-thinking designer or builder, that's a great opportunity.
If you're new to the game, however, it's also a threat. The second point that became clear during the Summit is that many builders need to improve their business acumen if they want to take advantage of this opportunity and avoid being left behind.
The opportunity is the demand for homes that tread lightly on planet and climate, homes that are healthy, energy efficient and durable. My company, Thrive Home Builders, hears this demand all the time but as a healthy, high-performance builder we expect to. The Summit confirmed that more builders than ever are hearing it.
That shouldn't be a surprise—the motivating imperatives have never been more clear. Wildfires, pandemic-related ...
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