EEBA Academy

Marketing and Real Estate Courses

The EEBA Academy provides a flexible and convenient way for the world's best high performance builders and their partners to come together to learn about building science and advances in sustainably constructing better homes. Learn more about the Academy here.

Log in or create a free account to preview courses and start learning for no or little charge! Explore our EEBA membership for additional discounts on courses, earning designations, and CEUs.

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Below is a sample of Marketing and Real Estate courses available on the EEBA Academy:
* Create a free Talent LMS Account to take courses. Have questions? Reach out to: gabrielle@eeba.org
Sales & Marketing of the Ultimate Z.E.N Home

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Sales & Marketing of the Ultimate Z.E.N Home

The Ultimate Z.E.N. Home is designed to meet the challenges of healthy living, working and learning from home, carbon free living, net zero energy and battery energy storage. This session covers how the home responds to the COVID home buyer’s desire for safety and security while living in a state-of-the-art home.

Instructor: Rich Binsacca & Panelists
Essential Market Trends to Grow your Business

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Essential Market Trends to Grow your Business

In this session, Green Builder Media CEO Sara Gutterman will reveal the latest market intelligence gathered by COGNITION Smart Data, offering deep insights into consumer preferences that will enable you to improve your marketing, sales, product development, and competitive positioning.

Instructor: Sara Gutterman
CEUs: 1 AIA, 1 BPI, 1 NAHB, 1 NARI, 1 RESNET, and 1 GENERAL
The Sales Culture of Homebuilding

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The Sales Culture of Homebuilding

"Nothing happens until it's sold." - Ira A. Fulton, founder and Chairman of Fulton Homes, Tempe, AZ. Every homebuilder must have a sales culture, where sales is the epicenter of the company and really mean it and where war is declared on anything that gets in the way of sales.

Every builder should have Unique Selling Propositions where you have items or concepts that you promote that sets you apart from other builders. Most of you have energy efficiency and healthy homes that you promote that do set you apart from the others. How do you tell the story of Energy Efficiency and Healthy homes? Learn tips from 6 time IAP Leader award, and 2 time IAP Leader of the Year award winner.

Instructor: Dennis Webb
CEUs: 1 LU AIA, 1 BPI, 1 NAHB, 1 NARI, and 1 RESNET credits
What Really Matters

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What Really Matters

Suzanne Shelton, EEBA board member and CEO of Shelton Group, will share her firm’s latest findings and recommendations, pulling from their ongoing Pulse studies, as well as surveys conducted for members of the EEBA Builder Benchmark groups and digital marketing work performed for high performance builders.

Instructor: Suzanne Shelton
CEUs: 1 AIA, 1 BPI, 1 NAHB, 1 NARI, 1 RESNET, and 1 GENERAL
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EEBA members are part of a community of thought leaders and early adopters from all facets of the home building industry that strive ot help each other build resource efficient, healthy and resilient homes while engaging with the next generation through workforce development. Become a member today and help high performance home building thrive.

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