Posts in Category: marketing

Solar Confidence in Commercial Construction

How One Oregon Contractor Lowered Operating Costs & Elevated Design with CertainTeed’s Solstice® Shingle
Solar Confidence in Commercial Construction
Written by: Andrew Wickham, the Senior Director of Solar Products at CertainTeed, where he leads the development of innovative solar roofing and energy solutions for residential and commercial applications. Project: New office building, Sarmiento’s Roofing, Oregon | Building Type: New-construction commercial office (~11,000 sq. ft.) | Solar / Roofing Contractor: Sarmiento’s Roofing, LLC |Solution Provider: CertainTeed The Project In 2024, Sarmiento’s Roofing, LLC completed a brand-new, 11,000-square-foot, wood-frame office, showroom and shop in Salem, Oregon. For owner Santiago Sarmiento, the roof was more than a building component, it was a proving ground. As a roofing and solar contractor, he wanted his own facility to showcase where the industry is heading: integrated solar roofing that looks like a traditional roof, protects like a premium roofing system, and delivers real energy savings. A major motivator came from Oregon’s rapidly changing energy landscape.... read more
 

Competitive Differentiation for Growth

A Practical How-To For Any Business Leader

In this webinar, David Bernadino goes over the role of competitive differentiation and why it is critical to any marketing strategy. Bernadino gives an overview of some of the tools and techniques to assess your brand versus your competitors and how to apply this to any marketing strategy.

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Lessons Learned for Thriving During an Economic Downturn

Excerpts from George Casey's presentation at the EEBA Builder Benchmark Group (BBG) Retreat 2022

Know what business you're in and capitalize for it. Are you a developer? Are you a builder? Are you in and titeler? And those of you who do multiple things, each one of them requires a different capital structure. If you're doing the land business, you better have a lot of equity but, if you are a builder, you can have a reasonable amount of debt because you're spinning your inventory relatively fast. You should ask yourself, are we capitalized correctly? 

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